When a Company Spends a Large Amount of Money on Trade

question 13

Multiple Choice

When a company spends a large amount of money on trade promotion in order to gain or hold shelf space in retail outlets,a company is using a ________ strategy.

• A) pull
• B) push
• C) financial
• D) dedicated line
• E) dynamic pricing

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Definitions:

Recovery Drive

A drive that contains all the information needed to reinstall your operating system if it should become corrupted. Often the manufacturer will have placed a utility on your system to create this.

Utility

Software designed to help analyze, configure, optimize or maintain a computer system.

Computer Crashes

Instances where a computer or a software abruptly stops functioning due to errors, overloading, or hardware failure.

Subscription Software

A model whereby the user pays a fee to use the software. The software is downloaded and installed locally but is routinely updated by connection to the manufacturer’s server.