If a Company Wishes to Be a Technological Leader and Also

question 48

Multiple Choice

If a company wishes to be a technological leader and also maintain a cost advantage,the appropriate R&D strategy would be to

• A) increase the cost of the product.
• B) lower the cost of the product or value activities by learning from the leader's experience.
• C) avoid R&D costs through imitation.
• D) create low-cost ways of performing value activities.
• E) innovate in other activities to increase buyer value.

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