If a Company Wishes to Be a Technological Follower and Also

question 73

Multiple Choice

If a company wishes to be a technological follower and also pursue a differentiation strategy,the appropriate R&D strategy would be to

• A) adapt the product or delivery system more closely to buyer needs by learning from the leader's experience.
• B) value activities by learning from the leader's experience.
• C) avoid R&D costs through imitation.
• D) create low-cost ways of performing value activities.
• E) innovate in other activities to increase buyer value.

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Definitions:

Attachment Styles

Descriptions of the nature of people’s close relationships, thought to be established in childhood.

Fatuous Love

A type of love defined by the presence of passion and commitment but lacking in intimacy, part of Robert Sternberg's triangular theory of love.

Consummate

Describes something as being complete or perfect, often in skill or achievement.

Marital Satisfaction

The degree of contentment and fulfillment a person feels in their marital relationship.