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The Parthenon is a temple dedicated to
Ultimate Consumers
The end users who purchase products or services for personal use and not for manufacturing or resale purposes.
Odd-even Pricing
A pricing strategy that involves setting prices just below a round number, e.g., $99.99 instead of $100, to make a product seem less expensive.
Target Pricing
A pricing method in which a company sets a price based on what the customer is willing to pay and then designs the product to meet that price.
Ultimate Consumers
End-users of a product or service who purchase it for personal, family, or household use, rather than for business purposes.
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