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A soft drink company decided to produce a cola drink with more caffeine than usual in hopes of preventing current teen and early-twenties customers from shifting to coffee and tea drinks after graduating from college. The company test-marketed this new product at a Midwestern university. The company has segmented the market based on ________.
Operant Conditioning
A method of learning that occurs through rewards and punishments for behavior, influencing the likelihood of that behavior being repeated.
Classical Conditioning
A teaching technique involving the repetitive pairing of two signals; a reaction initially caused by the second signal is ultimately induced by just the first signal.
Scale Error
A cognitive error observed in young children where they misjudge the size of objects, attempting interactions that are not possible due to size discrepancies.
Conservation Skills
Cognitive abilities described by Piaget where a child understands that certain properties of objects remain the same despite changes in their form or arrangement.
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