A Marketer Who Segments a Population by Age and Gender

question 25

Multiple Choice

A marketer who segments a population by age and gender is using ________ to categorize consumers.

• A) demographics
• B) psychographics
• C) roles
• D) lifestyle

---

Definitions:

Gritty People

Individuals who show courage and resolve; marked by a perseverance and passion for achieving long-term goals.

Employee Motivation

The level of enthusiasm, commitment, and energy that an employee brings to their job, influenced by factors like recognition, rewards, and work environment.

Training And Education

Refers to the structured process of acquiring knowledge, skills, and competencies through teaching and practical experiences.

Theory Y Managers

Managers who adopt a participative management style, believing that employees are self-motivated and seeking satisfaction in their work.