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A Soft Drink Company Decided to Produce a Cola Drink

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A soft drink company decided to produce a cola drink with more caffeine than usual in hopes of preventing current teen and early-twenties customers from shifting to coffee and tea drinks after graduating from college. The company test-marketed this new product at a Midwestern university. The company has segmented the market based on ________.


Definitions:

Peripheral Nervous System

The part of the nervous system that lies outside the central nervous system, responsible for transmitting signals between the central nervous system and the rest of the body.

Somatic and Autonomic

Relating to the division of the peripheral nervous system that controls the body's voluntary muscle movements (somatic) and regulates involuntary actions like heart rate and digestion (autonomic).

Autonomic Nervous System

The component of the nervous system responsible for controlling automatic bodily processes, such as the regulation of heart rate, digestion, and breathing rate.

Sympathetic Division

A component of the autonomic nervous system responsible for initiating the response commonly known as fight or flight.

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