Which of the Following Is the Best Tool for Consumer

question 21

Multiple Choice

Which of the following is the best tool for consumer activists to use in efforts to make the public aware of unethical or questionable marketing behavior?

• A) Web 2.0
• B) B2C e-commerce
• C) economics of information
• D) compulsive consumption

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Definitions:

Unconscious Forces

The underlying, hidden influences originating from the unconscious mind that affect thoughts, feelings, and behaviors.

Self-Objectification

The process by which individuals view themselves primarily as objects judged based on appearance, rather than based on abilities or personality.

Functionally Autonomous Motives

Refers to the idea that certain behaviors or motives can become independent from their original causes and continue to be pursued for their own sake.

Personality

The combination of character, behavioral, temperamental, emotional, and mental traits that define an individual's distinctive patterns of thinking, feeling, and acting.