Consumers Who Share Demographic Characteristics Such as Ethnicity and Age

question 55

True/False

Consumers who share demographic characteristics such as ethnicity and age can have very different lifestyles.

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Definitions:

Non-Deviant Associations

Relationships or connections with groups or individuals that conform to societal norms and laws, avoiding behaviors considered deviant.

Differential Association Theory

Holds that people learn to value deviant or nondeviant lifestyles depending on whether their social environment leads them to associate more with deviants or nondeviants.

Deviant Lifestyle

A way of living that deviates from the societal norms and is often viewed negatively by the mainstream society.

Cultural-Transmission Theory

A concept in sociology that suggests culture and societal norms are learned and passed down from one generation to the next through socialization.