Examlex
What is relationship marketing? Why is it so widely practiced by today's marketers?
Discount Rate
The Discount Rate is the interest rate that the Federal Reserve charges commercial banks for overnight loans. It influences liquidity and borrowing costs in the banking system.
WACC
Weighted Average Cost of Capital; a calculation of a firm's capital costs, weighted according to the proportion of equity and debt in the firm's capital structure.
Negative Net Present Value
An indication that the projected earnings (discounted back to present value) of an investment will be less than the initial investment cost.
Competitor's Cost
The expenses incurred by industry rivals, which can influence competitive pricing strategies.
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