Which of the Following Best Explains Why Marketers View Teens

question 49

Multiple Choice

Which of the following best explains why marketers view teens as "consumers-in-training"?

• A) Teenagers have little influence on their families' purchase decisions, but they carefully watch and model the consumer behavior of their parents.
• B) Marketers typically do not begin targeting consumers until they are teenagers.
• C) Teenagers have little discretionary income, so they have few opportunities to make independent purchase decisions.
• D) Teenagers often develop brand loyalty during their adolescence, committing to a brand and continuing to purchase it for decades to come.

Understand the conceptual foundation and computation of Gross Domestic Product (GDP) and real GDP.

Recognize the factors and activities that are included or excluded in the calculation of GDP.

Analyze the impact of changes in GDP and the GDP deflator on economic well-being.

Understand the role of transfer payments and government spending in national economic accounts.

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Definitions:

Socialization Steps

The process through which individuals learn and adopt the norms, values, and behaviors necessary to function in a given society or organization.

Strong Cultures

Organizational cultures characterized by deeply ingrained norms, values, and behaviors that are widely shared and strongly upheld by members, guiding their actions and decisions.

Socialization Process

The manner in which individuals acquire the necessary knowledge, skills, and behaviors to become effective members of a society or particular organization.

Strong Cultures

Characterizes organizations with deeply ingrained values, beliefs, and practices that are widely shared and strongly upheld by members, influencing behavior and decision-making.