Marketers Must Know the Needs and Wants of Their Customers

question 6

Multiple Choice

Marketers must know the needs and wants of their customers. Which of the following presents the most accurate picture of the typical elderly consumer today?

• A) Most are old, infirm, depressed, stay-at-home people who live a hand-to-mouth existence.
• B) Most are active, interested in what life has to offer, and are enthusiastic consumers with the means and willingness to buy many goods and services.
• C) Most live with their children, have little savings, and have an increasingly difficult time adjusting to the changing technical world around them.
• D) Most have refused government support and don't trust anyone under 60.

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Definitions:

Free

Not under the control or in the power of another; able to act or be done as one wishes, or without cost or payment.

Supplies Expense

An expense reported on the income statement that reflects the cost of supplies used during the reporting period.

Equipment

Tangible assets used in the operation of a business that have a useful life beyond a single reporting period.

Supplies

Items used in the operation of a business that are consumed or exhausted over time.