What Is a Major Difference Between a Generation Y and a Generation

question 21

Multiple Choice

What is a major difference between a Generation Y and a Generation X consumer?

• A) Generation Y is more alienated from traditional culture than Generation X and is reached with more cynical promotional themes.
• B) There are so many more members of Generation X than Generation Y that promoters use more mass communications with the Gen Xers and fewer one-on-one promotions.
• C) There are no basic differences except what would be expected by their age differences.
• D) Proportionally, less tobacco and alcohol will be purchased and consumed by Generation Y members than the Generation X cohort.

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Definitions:

Expert Forecasts

Predictions or assessments about future events or conditions made by individuals with specialized knowledge in a particular area.

Future Human Resource

Anticipating and planning for the evolving needs, challenges, and technologies in managing an organization's workforce effectively in the future.

Knowledgeable

Describing someone who possesses a thorough or deep understanding of a particular subject or subjects.

Human Resource Planning

The process of forecasting an organization's future demands for and supply of the right type of people in the right number.