Explain the Concept Called Age Cohort

question 10

Essay

Explain the concept called age cohort. Briefly explain how marketers might use this concept to segment markets.

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Definitions:

Decay Theory

The oldest theory of forgetting, which holds that memories, if not used, fade with time and ultimately disappear altogether.

Encoding Failure

is a failure to process and store information into memory, leading to its unavailability for later retrieval.

Interference

A cause of forgetting that occurs because information or associations stored either before or after a given memory hinder the ability to remember it.

Consideration Failure

An oversight or neglect in thoroughly thinking through or regarding all aspects and consequences of a decision or action.