Measures of Consumer Confidence Can Help Marketers Predict How Much

question 11

True/False

Measures of consumer confidence can help marketers predict how much money consumers will pump into the economy through discretionary purchases.

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Definitions:

Galvanic Skin Response

Galvanic skin response is a physiological reaction that causes the conductivity of the skin to change in response to emotional arousal, stress, or stimulation.

Physiological Component

The aspect of something, such as an emotion or response, that involves bodily functions and reactions.

Cognitive Component

The aspect of attitudes and beliefs that involves the mental processing of knowledge, information, and belief systems.

Physiological Component

Refers to the physical and biological aspects that contribute to an organism's functions and processes.