Examlex
When marketers embed brand messages in social games, they are seeking to influence consumer behavior through the ________ determinant of diffusion.
Theory Of Reasoned Action
A model used in social psychology to predict how individuals will behave based on their pre-existing attitudes and behavioral intentions.
Safe Sex
Sexual activities that aim to reduce the risk of acquiring or transmitting sexually transmitted infections (STIs) and preventing unwanted pregnancies.
Social Norm
The unwritten rules or standards of behavior that are considered acceptable within a group or society.
Theory Of Planned Behaviour
A psychological theory that predicts an individual's intention to engage in a behavior based on attitudes, subjective norms, and perceived behavioral control.
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