Word-Of-Mouth Has a More Powerful Effect on Consumers Than Paid

question 79

True/False

Word-of-mouth has a more powerful effect on consumers than paid advertising does.

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Definitions:

Reaction Formation

Reaction formation is a defensive process wherein unacceptable emotions or impulses are turned into their opposites to avoid conscious recognition.

Sublimation

A psychological defense mechanism where socially unacceptable impulses or idealizations are transformed into socially acceptable actions or behavior.

Projecting

A defense mechanism where one attributes one's own unacceptable thoughts or feelings to others.

Identifying

The process of recognizing and labeling specific elements or characteristics as belonging to a certain category.