Innovations Diffuse in the Same Way That New Fashions Diffuse

question 42

True/False

Innovations diffuse in the same way that new fashions diffuse in the market.

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Definitions:

Follow-Up

Maintaining contact with a customer (or prospect) in order to evaluate the effectiveness of the product and the satisfaction of the customer.

Selling Process

A series of steps taken by sales professionals to identify prospective buyers, communicate value, and close sales transactions.

Customer Relationship Marketing

Customer relationship marketing is a strategy that focuses on building and maintaining long-term, engaging relationships with customers to foster loyalty and repeat business.

Transaction Selling

A sales approach focused on single, one-time deals rather than developing long-term customer relationships.