Examlex
Several research methods are used to study reference groups and opinion leadership. ________ methods trace communication patterns among members of a group. These techniques allow researchers to systematically map out the interactions that take place among group members.
Awareness Stage
The initial phase of the marketing funnel where potential customers first become acquainted with a product or brand.
Adoption
The act of legally taking another's child and bringing it up as one's own or embracing ideas, methods, or innovations.
Internalization
The process of integrating or absorbing knowledge, beliefs, values, or behaviors into one's own perspective or organizational practices.
Trial
An evaluation period or test run of a product or service to assess its viability or effectiveness before a wider launch or implementation.
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