In General, Advertising Is More Effective When It ________ Than

question 30

Multiple Choice

In general, advertising is more effective when it ________ than when it ________.

• A) tries to create new product preferences; reinforces our existing product preferences
• B) reinforces our existing product preferences; tries to create new product preferences
• C) relies upon word-of-mouth tactics; relies upon viral marketing tactics
• D) relies upon viral marketing tactics; relies upon word-of-mouth tactics

---

Definitions:

Technological Advance

Improvements and innovations in technology that increase productivity, efficiency, and economic output.

Machine-making Industry

A sector of the economy focused on the manufacturing and maintenance of machines and mechanical equipment.

Production Possibilities Frontier

A portrayal that shows the maximum achievable production levels for two goods, based on a selection of inputs involving resources and extra factors.

Production Possibilities Frontier

A diagram that represents the maximum production potential for two or more commodities, given certain inputs like resources and workforce.