A Mental or Problem-Solving Shortcut to Make a Purchase Decision

question 11

Multiple Choice

A mental or problem-solving shortcut to make a purchase decision is called a(n) ________.

• A) determinant
• B) detail rule
• C) heuristic
• D) experience rule

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Definitions:

Extinction

In psychology, the gradual weakening and disappearance of a conditioned response; in biology, the end of an organism or a group of organisms.

Undesirable Behavior

Actions or reactions that are not wanted or are considered negative by society or individuals.

Behavior Modification

A method of changing behavior through a systematic program based on the learning principles of classical conditioning, operant conditioning, or observational learning.

Learning Techniques

Strategies or methods used to facilitate the acquisition of knowledge, skills, or understanding.