A Hot and Thirsty Customer Buys a Cool Drink and Finds

question 57

Multiple Choice

A hot and thirsty customer buys a cool drink and finds it very satisfying. He then buys another drink even though he had not initially planned on buying two and even though he is no longer thirsty. This is an example of ________.

• A) purchase momentum
• B) rational decision making
• C) feature creep
• D) inertia

---

Definitions:

Equity Model

A theory in social psychology that focuses on maintaining equitable relationships, asserting that individuals feel satisfied when the ratio of their contributions to benefits is equal to that of their partners.

Achievement Motivation Model

A theory that explains an individual's drive to pursue and attain goals or standards of excellence.

Physiological Needs

Basic essential requirements for human survival, such as food, water, warmth, and rest, fundamental to Maslow's hierarchy of needs.

Esteem Needs

According to Abraham Maslow's hierarchy of needs, these are the fourth level of human needs, involving respect, self-esteem, status, recognition, and strength.