Kent, a College Student, Is a Loyal Coca-Cola Drinker

question 45

Multiple Choice

Kent, a college student, is a loyal Coca-Cola drinker. He averages about six Cokes a day. He even prefers Coke to water. However, today when he passed a vending machine in his dorm, he bought a new flavor of soft drink called Big Red. Which of the following most accurately explains his behavior, given the facts about Kent's previous behavior?

• A) Kent is variety seeking.
• B) Kent is brand switching.
• C) Kent is involved in cognitive decision-making.
• D) Kent is influenced by peer pressure.

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Definitions:

Heckscher-Ohlin Model

An economic theory that suggests that countries export what they can most efficiently and abundantly produce, based on their factors of production.

Labor-Intensive

A process or industry that requires a large amount of labor to produce its goods or services, typically compared to the amount of capital required.

Labor-Abundant

Referring to countries or regions that have a high supply of labor relative to capital, often resulting in lower labor costs.

World Trade Organization

An international organization that regulates international trade and ensures the smooth and free flow of trade between countries.