Latrell Finds That Every Time He Goes to Select Athletic

question 71

Multiple Choice

Latrell finds that every time he goes to select athletic shoes, he always buys the same brand. In fact, he doesn't even remember trying on any of the other competitive brands even though some of these brands have attractive styles and prices. Latrell's purchase decision process has become one of less and less effort. Latrell's decision process is an example of ________.

• A) cognitive dissonance
• B) information discrimination
• C) cognitive miser behavior
• D) inertia

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Definitions:

Steroid Hormones

Steroid hormones are a class of hormones derived from cholesterol that act as chemical messengers in the body, including sex hormones and corticosteroids.

Plasma Membrane

The lipid bilayer membrane that surrounds a cell, controlling the movement of substances in and out of the cell.

Lipid Soluble

A characteristic of substances that can dissolve in fats, oils, and non-polar solvents, allowing them to pass easily through cell membranes.

Oxytocin

A hormone and neurotransmitter involved in childbirth and lactation, as well as in the formation of social bonds and the reduction of stress responses.