Chen Lo Used a Decision Rule That Says, "Only Buy

question 48

Multiple Choice

Chen Lo used a decision rule that says, "only buy well-known brand names" when selecting a set of golf clubs. He did not look at price, the store, or even discounts when purchasing clubs. Chen Lo's purchasing pattern is an example of a consumer using a ________ rule.

• A) habitual decision
• B) compensatory
• C) noncompensatory
• D) conjunctive

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Definitions:

Psychosexual Development

A Freudian theory that proposes that children pass through a series of stages centered on erogenous zones that influence their adult personality.

Phallic

Relating to or resembling a phallus or penis, often used to describe certain aspects of Freudian psychosexual development during the phallic stage.

Psychosexual Development

Freud's theory that childhood development occurs in a series of fixed psychosexual stages, each characterized by different demands for sexual gratification.

Puberty

The developmental period in which an individual becomes capable of reproduction, marked by physical growth and hormonal changes.