When Is a Consumer Most Likely to Engage in Cognitive

question 53

Multiple Choice

When is a consumer most likely to engage in cognitive decision-making?

• A) This decision mode is most common when the decision is related to the person's self-concept and the outcome has a high degree of risk.
• B) This decision mode is most common when the decision is related to the person's past behavior and product reinforcements.
• C) This decision mode is most common when acceptable products are already contained within the consumer's evoked set.
• D) This decision mode is most common when the decision is related to products that are considered to have low self-concept involvement.

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Definitions:

External Failure Cost

Costs incurred when products fail to meet quality standards after being delivered to the customer, including returns, repairs, and warranties.

Quality Cost Report

A document or set of data analyzing the costs associated with ensuring the quality of products or services, including prevention, appraisal, and failure costs.

External Failure Cost

Costs incurred when a product fails to meet quality standards after being delivered to customers, including returns, repairs, and warranty claims.

Quality Cost Report

A financial report detailing the total cost of quality-related activities, including prevention costs, appraisal costs, and failure costs.