Kent, a College Student, Is a Loyal Coca-Cola Drinker

question 45

Multiple Choice

Kent, a college student, is a loyal Coca-Cola drinker. He averages about six Cokes a day. He even prefers Coke to water. However, today when he passed a vending machine in his dorm, he bought a new flavor of soft drink called Big Red. Which of the following most accurately explains his behavior, given the facts about Kent's previous behavior?

• A) Kent is variety seeking.
• B) Kent is brand switching.
• C) Kent is involved in cognitive decision-making.
• D) Kent is influenced by peer pressure.