Latrell Finds That Every Time He Goes to Select Athletic

question 71

Multiple Choice

Latrell finds that every time he goes to select athletic shoes, he always buys the same brand. In fact, he doesn't even remember trying on any of the other competitive brands even though some of these brands have attractive styles and prices. Latrell's purchase decision process has become one of less and less effort. Latrell's decision process is an example of ________.

• A) cognitive dissonance
• B) information discrimination
• C) cognitive miser behavior
• D) inertia

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Definitions:

Conceptual Model

A theoretical framework that outlines the proposed relationships between variables within a research study or project.

Empirical Data

Information obtained through observation or experimentation rather than through theory or belief.

Quantitative Approach

A research strategy that emphasizes quantifying the collection and analysis of data to draw precise conclusions based on statistical procedures.

Coding Nonverbal Behavior

The systematic process of identifying, categorizing, and recording nonverbal cues or interactions within a research study or observational analysis.