A Small Company, Craig Inventions, Produced a Pill That Had

question 50

Multiple Choice

A small company, Craig Inventions, produced a pill that had the nutrient value of a healthy breakfast. The company put the product on the market as a substitute for breakfast for busy people. The product failed. Craig Inventions then marketed the pill as a diet product and it became very successful. What does the example best demonstrate?

• A) The company did not position the product well. It was difficult to convince consumers that a pill was a breakfast on the superordinate level; however, it did appear to fit appropriately within the superordinate category of diet pills.
• B) The company confused a subordinate level with a basic level of categorization, which led to the company's failure to identify the product's most important competitors.
• C) The company confused a superordinate level with a subordinate level of categorization.
• D) The determinant attributes between diet pills and breakfast were not sufficiently strong.

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Definitions:

Psychological Problem

An issue or condition impacting mental health or wellbeing, often requiring professional diagnosis and treatment.

Medical Model

An approach to understanding and treating mental disorders by focusing on biological and physiological explanations and treatments.

Anatomical Deviation

A variation from the normal anatomical structure or position, which may be congenital or acquired.

Unconscious Causes

Factors that influence behavior and decisions without the individual's awareness.