A Consumer Can Recognize a Problem as Either an Opportunity

question 40

Multiple Choice

A consumer can recognize a problem as either an opportunity or a need. How should promotions differ between those emphasizing opportunities and those emphasizing needs?

• A) Promotions emphasizing needs should attempt to increase the consumer's ideal state, while promotions emphasizing opportunities should simply give locations where the products can be found for purchase.
• B) Promotions emphasizing opportunities should attempt to increase the ideal state, while promotions emphasizing needs should give locations where the products can be purchased.
• C) Promotions emphasizing needs should increase the ideal state, while opportunity promotions should attempt to decrease the ideal state.
• D) Promotions emphasizing needs should decrease the ideal state, while promotions emphasizing opportunities should provide buying locations.

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Definitions:

Chaotic

A state of complete disorder and confusion.

Personal Ethical Standards

Individual principles and values that govern behaviors and decisions, often reflecting concepts of right and wrong.

Business Ethics

The study and examination of moral and ethical principles in the business environment, focusing on the conduct of individuals and organizations.

Stakeholders

Individuals or groups with an interest in the success and operations of a business, including employees, customers, investors, and suppliers.