What Is a Major Distinction Between Customers Who Purchase a Product

question 12

Multiple Choice

What is a major distinction between customers who purchase a product because they are brand loyal and those who purchase by inertia?

• A) the cost of the product
• B) the social risk of the product
• C) whether the purchase is made after a compensatory or noncompensatory decision process
• D) whether the customers hold a very positive or weak attitude toward the product

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Definitions:

Self-perception Theory

A psychological theory that suggests individuals develop their attitudes and feelings by observing their own behavior and concluding what attitudes must have caused it.

Symbolic Interactionism

A sociological theory that emphasizes the role of symbols and language in the development of individual identity and social interactions.

Reflective Appraisal

A concept in social psychology referring to how individuals think others perceive them and how those perceptions affect the individual's self-view.

Looking-glass Self

A social psychological concept that suggests an individual's self-perception is influenced by how others perceive and respond to them.