Why Would Customers with a Moderate Knowledge of a Product

question 74

Essay

Why would customers with a moderate knowledge of a product seek more information than either someone with no information or someone with extensive knowledge?

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Definitions:

Cumulative Recorder

A device used in behavior analysis that records responses over time, creating a visual representation of the rate of behavior.

Disk

A flat, circular device capable of storing information in digital form, often used for computer data storage.

Red Light

A visual signal indicating the prohibition of traffic movement, or used in various devices and systems to indicate a warning or stop condition.

Reinforcement

In behavioral psychology, a process in which a behavior is strengthened or increased in frequency by a consequence that follows it.