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Demonstrate How a Marketer Could Use Neuromarketing to Advance the Cause

question 71

Essay

Demonstrate how a marketer could use neuromarketing to advance the cause of his product. You may use any example you choose for your demonstration.


Definitions:

Focus

Concentration or attention directed towards a specific object, task, or thought.

Depressed Spot

A concave area or indentation on a surface, which can be physical like on the skin or structural in other materials.

Retina

A layer at the back of the eyeball containing cells that are sensitive to light and that trigger nerve impulses that pass via the optic nerve to the brain, resulting in visual perception.

Fovea

A small depression in the retina of the eye where visual acuity is highest due to the concentration of cones.

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