When Consumers Are Unhappy with a Product, They May Boycott

question 5

Multiple Choice

When consumers are unhappy with a product, they may boycott the product and/or store and express dissatisfaction to friends. This is called a ________ response.

• A) private
• B) third-party
• C) voice
• D) public

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Definitions:

Incremental Value

The additional value created by undertaking a specific action, beyond the existing value without taking that action.

Market Value

The current price at which an asset or service can be bought or sold in a particular market.

Equity-Financed

Pertains to acquiring funds to finance projects or investments through selling shares of stock, effectively avoiding debt.

Shares

Shares represent units of ownership in a company, giving the shareholder a proportionate claim on the company's assets and profits based on the number of shares they hold.