If You Are Unhappy with a Product or Service, What

question 28

Essay

If you are unhappy with a product or service, what are your three possible courses of action? Which one is best for the marketer in question?

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Definitions:

Marketing Mix

Denotes the collection of strategies or maneuvers utilized by a company to elevate its brand or product presence in the marketplace, typically embodied by the 4Ps: Product, Price, Place, and Promotion.

Controllable Factors

Elements in marketing and business that can be directly managed or influenced by a company, such as product development, pricing, and distribution strategies.

Administrative Forces

Refers to regulatory measures and government laws that affect how businesses operate within a given jurisdiction.

Marketing Mix

The combination of strategies involving product, price, distribution, and promotion that a company employs to effectively market its goods or services.