A New Green Giant Ad Campaign Relied on the ________

question 45

Multiple Choice

A new Green Giant ad campaign relied on the ________ when it used a redesigned package for Green Giant products that showed the Green Giant in a "sea of green." It was felt that the Green Giant products were now unified under a common design banner.

• A) principle of similarity
• B) figure-ground principle
• C) subliminal principle
• D) closure principle

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Definitions:

Hypha

A long, branching filamentous structure of a fungus, which is the main mode of vegetative growth and collectively known as a mycelium.

Opisthokonts

A diverse group of eukaryotic organisms, including fungi, animals, and related groups, characterized by a single posterior flagellum in the motile stage.

Eukarya

One of the three domains of life; consists of organisms with cells featuring a nucleus and other membrane-bound organelles.

Fungi

A kingdom of spore-producing organisms that feed on organic matter, including molds, yeast, mushrooms, and toadstools.