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Define the Concepts of Hedonic Consumption and Sensory Marketing, and Then

question 62

Essay

Define the concepts of hedonic consumption and sensory marketing, and then explain how they are related.


Definitions:

Conformity Bias

Tendency for social psychology to treat group influence as a one-way process in which individuals or minorities always conform to majorities.

Cultural Adaptation

Involves the process of adjusting and integrating into a culture different from one's own, which may include adopting new behaviors, practices, and attitudes.

Social Influence

The effect that the words, actions, or mere presence of other people have on our thoughts, feelings, attitudes, or behavior.

Dual-process Dependency Model

A theoretical framework suggesting that two distinct cognitive processes (e.g., automatic and deliberative) interact in influencing behaviors and decisions.

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