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A common practice among advertisers is to create new relationships between objects and interpretants by inventing new connections between products and benefits. How would a marketer use hyperreality to find a new use for baking soda?
Mobile Messages
Text or multimedia messages sent or received over a mobile phone network.
Text Messaging Acronyms
Abbreviations commonly used in SMS or instant messaging to convey messages quickly.
Conversational Tone
A writing or speaking style that is informal, friendly, and similar to everyday spoken language.
Linear Organization
A method of structuring content or information in a straight, sequential manner, following a clear beginning, middle, and end.
Q19: A _ rule means that a product
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Q36: _ refers to a relatively permanent change
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Q47: One of the most important in-store factors
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