Which of the Following Occurs When a Customer Learns That

question 29

Multiple Choice

Which of the following occurs when a customer learns that two products are different even though the packages of both products look similar?

• A) extinction
• B) brand equity
• C) stimulus generalization
• D) stimulus discrimination

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Definitions:

Olfactory Bulb

A structure in the forebrain involved in olfaction, or the sense of smell, where odor information from the nose is processed and sent to the brain.

Concentration

Amount of solute per unit volume of a solution.

Cones

Photosensitive cells located in the retina of the eye, responsible for color vision and the ability to perceive fine details.

Fovea

The fovea is a small depression in the retina of the eye where visual acuity is highest. It is densely packed with cones and is crucial for detailed vision.