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People Have a Tendency to Remember Unusual Ads More Effectively

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Essay

People have a tendency to remember unusual ads more effectively than ads that are not. Why? What is this phenomenon called?


Definitions:

Contextual Therapies

Therapeutic approaches that consider the client's environment, background, and the context of their issues as central factors in the treatment process.

Generalized Anxiety Disorder

A mental health disorder characterized by persistent and excessive worry about various aspects of daily life, not limited to one specific issue.

Relaxation Training

A therapeutic practice that involves teaching individuals techniques to reduce stress and anxiety, often through controlled breathing and muscle relaxation.

Cognitive Therapy

A form of psychotherapy that focuses on changing negative patterns of thought in order to alter problematic emotions and behaviors.

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