Determining the Most Effective Reinforcement Schedule to Use with Consumers

question 18

Multiple Choice

Determining the most effective reinforcement schedule to use with consumers is important to marketers. What type of reinforcement schedule is most likely being used when after a period of time has passed, the first response a consumer makes brings the reward?

• A) fixed-interval reinforcement
• B) variable-interval reinforcement
• C) fixed-ratio reinforcement
• D) variable-ratio reinforcement

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Definitions:

Wage Surveys

Studies conducted to gather and analyze data on the wages paid across different jobs, industries, and geographical areas.

Labour Market

Refers to the supply and demand for labor, where employers seek the best individuals for their vacancies and individuals look for their best job opportunities.

Hay Profile Method

A job evaluation technique that analyzes a position based on three major factors: know-how, problem-solving abilities, and accountability, to determine its relative value.

Executive

A high-level manager or administrator in an organization who is responsible for making major decisions and managing operations.