Consumers Who Have ________ Are Particularly Good Targets for Marketing

question 49

Multiple Choice

Consumers who have ________ are particularly good targets for marketing communications that use fantasy appeals.

• A) self-fulfilling prophecies
• B) looking-glass selves
• C) a small gap between their real and ideal selves
• D) a large gap between their real and ideal selves

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Definitions:

Grams

A metric unit of mass equal to one thousandth of a kilogram, used commonly in cooking, science, and medicine.

Earplugs

Small devices inserted into the ear canal to protect the ears from loud noises, water, or to block out sound while sleeping.

Contestant

An individual who takes part in a competition, aiming to win a prize or achieve recognition.

Withered Leaves

Leaves that have shriveled, dried up, and lost their vitality, often due to lack of water, disease, or aging.