Frank Simms Has Decided to Use Yoda (The "Old Wise

question 65

Multiple Choice

Frank Simms has decided to use Yoda (the "old wise man" from Star Wars) to promote a new model of a notebook computer. Upon which of the following psychologist's ideas has Frank based his advertising strategy?

• A) Karen Horney
• B) Sigmund Freud
• C) Carl Jung
• D) Leo Burnett

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Definitions:

Hourly Wage

The amount of money paid for each hour of work performed, often used in employment agreements.

Algebraic Expression

An expression constructed from integers, variables, and algebraic operations.

Antifreeze

A liquid added to the water in a cooling system to lower its freezing point, commonly used in automobile engines.

Cooling System

A system designed to remove heat from an area or machinery, commonly using a fluid or air to transfer heat away.