Most Messages Merely Present One or More Positive Attributes About

question 29

Multiple Choice

Most messages merely present one or more positive attributes about a product or reasons to buy it. Which of the following best describes this approach to communicating a message?

• A) supportive arguments
• B) countervailing arguments
• C) refutational arguments
• D) direct arguments

Identify the reasons and factors influencing the success of training programs.

Distinguish between training and development and understand their relevance in organizational contexts.

Understand the role of competency assessments in training.

Grasp the design principles of effective training programs and the importance of instructional objectives.

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Definitions:

Physiological Needs

Basic physical requirements including air, water, food, shelter, and sleep, considered the first level of needs in Maslow's hierarchy.

Esteem Needs

Refer to the human desire for respect, self-esteem, and recognition from others, forming one of the higher levels in Maslow's hierarchy of needs.

Security Needs

Fundamental psychological or physical needs that include safety, health, and well-being.

Self-Actualization

The realization or fulfillment of one's talents and potentialities, considered as a drive or need present in everyone.