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What Is the Elaboration-Likelihood Model of Persuasion? Describe and Discuss

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What is the elaboration-likelihood model of persuasion? Describe and discuss its features. What are the implications of the ELM for marketing promotions?


Definitions:

Computers

Electronic devices that can be programmed to carry out sequences of arithmetic or logical operations automatically.

Inkjet

A type of printer that creates images by propelling droplets of ink onto paper, widely used for home and office applications.

Laser Printers

Printers that use a laser beam to transfer toner onto paper, producing high-quality text and graphics quickly.

Home

The place where one lives permanently, especially as a member of a family or household.

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