The ________ Hierarchy Assumes the Consumer Does Not Initially Have

question 78

Multiple Choice

The ________ hierarchy assumes the consumer does not initially have a strong preference for one brand over another. Instead, a consumer acts on the basis of limited knowledge and then forms an evaluation only after the product has been purchased or used.

• A) experiential
• B) habitual
• C) low-involvement
• D) standard learning

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Definitions:

Emile Durkheim

A founding figure in the discipline of sociology, known for his contribution to the understanding of social order, social solidarity, and the function of religion in society.

Social Integration

The process by which individuals or groups are incorporated into the social structure, achieving a sense of belonging and participation in societal activities.

Industrial Revolution

A period of major industrialization that occurred during the late 1700s and early 1800s, resulting in significant technological, economic, and social changes.

Sociologists

Scholars and professionals who study social life, social change, and the social causes and consequences of human behavior.