Which Theory of Attitudes Assumes That People Assimilate New Information

question 22

Multiple Choice

Which theory of attitudes assumes that people assimilate new information about attitude objects in light of what they already know and feel, using an initial attitude as a frame of reference to categorize new information?

• A) theory of cognitive dissonance
• B) multiattribute theory
• C) social judgment theory
• D) self-perception theory

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Definitions:

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Businesses that manufacture and sell beauty and personal care products intended to enhance or alter appearances.

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Describes products or services that meet or exceed predetermined standards of excellence.