Despite Improvements to the Fishbein Model, All of the Following

question 88

Multiple Choice

Despite improvements to the Fishbein model, all of the following are considered obstacles to predicting behavior using this model EXCEPT which one?

• A) The model has relatively weak theorems about attitudes.
• B) The model deals with actual behavior, not with the outcomes of behavior.
• C) Some behavioral outcomes are beyond the consumer's control.
• D) Measures of attitude often do not correspond to the behavior they are supposed to predict.

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Definitions:

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