What Does the Sleeper Effect Suggest About Source Credibility

question 10

Multiple Choice

What does the sleeper effect suggest about source credibility?

• A) If a receiver is not paying attention, a message cannot be effective.
• B) Many people can learn the important parts of a message even when asleep.
• C) The effectiveness of a message will increase over time.
• D) The effectiveness of positive sources over negative sources can be erased over time.

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Definitions:

Empathy

The ability to understand and share the feelings of another person, putting oneself in their shoes emotionally.

Empathy

The capacity to comprehend and empathize with another individual's emotions, effectively placing oneself in the position of another.

Compassion

The feeling of empathy and concern for the suffering or misfortune of others, often accompanied by a desire to help.

Openness To Experience

How interested a person is in trying new activities and playing with new ideas, beliefs, and value systems; part of the Big Five personality traits.