Simi Ghandi Is Never Quite Sure Which Brand of Gum

question 49

Multiple Choice

Simi Ghandi is never quite sure which brand of gum to buy. She tries some, likes some, and rejects some. However, through a process of behavioral learning she does remember those brands that taste good and make her mouth feel fresh. The problem is that she cannot often remember the brands that are not so good and often repeats purchasing mistakes. "Oh well," says Simi, "gum buying is not that big of a deal anyway." Which of the following hierarchies would best describe Simi's situation?

• A) standard learning hierarchy
• B) experiential hierarchy
• C) low-involvement hierarchy
• D) habit hierarchy